Some published elsewhere, some original to this site. Across product, customer experience, AI, and the work of leading at the strategic level. Updated as new material lands.
A rare third appearance on The Product Experience. The commercial post-mortem most build stories skip — who sets your price before you do, why a product used quarterly behaves differently from one used daily, and why distribution is a product problem you can't defer.
What product leaders need to understand about how boards think, decide, and listen — and the most common mistakes when communicating up to that level.
The shift required when a services-led business needs to become product-led — what tends to go wrong, and the discipline that makes it work. Drawing on the Prospection journey from services-only to a global product platform.

AI cut the cost of building, but distribution and go-to-market need their own tested hypothesis from day one.

Testing for force rather than sentiment — why early product tests should be designed to fail, not confirm what you already believe.

The shift from the Mum Test to the "Me Test," and why AI makes it easier than ever to build for an audience of one.
An ongoing series of video conversations on board governance, effectiveness and AI — board effectiveness reviews, AI in the boardroom, and what real AI governance looks like when the frameworks being sold are just policy checklists.
One of 45 product, design, engineering and AI leaders worldwide who authored the Makers Manifesto — principles for great product-making in the age of AI, built on four values: purpose over possibility, value realised over effort spent, learning loops over launch plans, and human accountability over full automation. The one I keep coming back to: "learning loops over launch plans" — in an AI world the advantage is learning faster, not just building faster.
Drawing on conversations with more than a dozen industry leaders — including Rod Hamilton, Leigh Jasper, Craig Winkler, and Kobi Leins — on the product gap at board level, why boards default to risk over opportunity, and how product leaders can shift the conversation.
A personal, mentor-style checklist for evaluating potential employers. Founder-led businesses, CEOs with EQ to match the drive, products hard to replicate, boards that understand product, and a culture that nurtures growth — drawn from twenty-plus years in product roles.
Six-part written series — what I built, what I tested, what I learned, and what I'd do differently. The problem I lived. Testing the hypothesis. What it actually takes. The $20 problem. The channel problem. What comes next. Around 12,000 words across the series.
A three-time keynote speaker at Leading the Product and other leading industry conferences — on product leadership in an AI-first world: what changes when AI handles the synthesis, and what stays the same when judgement is the differentiator. Known for provoking different thinking, not for a polished talk everyone agrees with on the way out. My most recent talk, at Agile Manchester, earned the event's highest speaker rating. If you need a powerful, impactful presenter — let's talk.
Representing Main Sequence and Prospection at a panel hosted by the Japan Embassy in Australia, on creating products for Japanese markets — what shifts in product strategy and customer experience when you're building for an audience whose expectations are calibrated differently.
Part of Rampersand's Product Council LIVE — "Pressure, Pace and Payoff" — in conversation with Australia's unicorn builders. Alongside Kendra Vant and Craig Bezz, hosted by Rod Hamilton (co-founder, Culture Amp): what AI actually changes for organisations beyond the hype — where it creates real leverage, where leadership teams should stay sceptical, and what it means for how product gets built.
Tailored sessions for investor portfolio companies on product leadership, customer experience, AI, and governance. Each one is built specifically for the audience — researching the portfolio context, crafting a narrative that lands with that specific room, and building content that shifts behaviour rather than just fills a slot.
Regular keynote speaker at major industry conferences. Recent: "How do I prove the value of product management to executives?" — speaking from experience operating as Chief Product Officer at scale and translating product investment into commercial outcomes.
Across product leadership, customer experience, AI in the boardroom, governance, and the practical work of building product capability in organisations that need it. Known for provoking different thinking — including disagreement.
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